Search engines need the same clarity patients need
The portal SEO screen holds the English and Arabic site name, the default title, the keywords, the canonical URL, and the meta description. Fill both languages. A portal that ranks in one language only misses half of its patients.
Keep the default title under 60 characters and the description under 160. Use the page and template tabs for doctors, services, and articles so every URL is not stuck with the homepage sentence.
- Write a unique title for the homepage, doctors, services, and articles.
- Set the canonical host to the live portal domain.
- Turn on hreflang so Arabic and English are alternates, not duplicates.


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